25975: Beverage Campaign Page

Health led shifts redefining beverage demandHow consumer expectations around health and wellness are influencing beverage choices.58% of consumers pay attention to ingredients when choosing beverages52% of consumers are willing to pay more for beverages that support health and wellness goals66% of consumers have already shifted toward lower-sugar or lower-calorie optionsExplore insights from the latest EY beverage focused survey around the evolving beverage landscape, from shifting consumer wellness expectations to implications for innovation and portfolio strategy.Learn moreOur latest thinkingHow beverage brands can win at the moment of choiceRead full articleHow GLP-1 is driving a new era of alcohol industry innovationRead full articleSupply chain as a strategic asset for consumer beverage leadersRead full articleHow a flexible supply chain raised the bar for the beverage industryRead full articleTrends in the Beverage Industry: Navigating Change and InnovationKey trends are transforming the beverage industry, including innovation, evolving consumer preferences ...Read full articleThe new rules of beverageFrom GLP-1s to digital, see how leaders can pivot and scale.Watch nowRelated contentEY State of Consumer Products 2026 reportThis year’s State of Consumer Products Report looks at how brands win the battle for consumer choice when AI and algorithms drive decisions.Read moreReinventing the consumer products supply chain for an interconnected futureToday’s CSCOs guide their organizations toward a future where the supply chain is a strategic asset.Read moreThe future of autonomous systems: agentic AI in consumer productsExplore the game-changing potential of agentic AI in consumer products, enhancing efficiency and transforming customer interactions.Read moreHear from our leadershipRobert HolstonEY Global and Americas Consumer Products Sector LeaderSean HarapkoEY Americas Consumer Products Growth and Beverage Sector LeaderLearn more about how to ignite relevance for consumers, customers, and capital markets