Expected ROI drivers
Among entrepreneurs whose organizations have invested in AI, entrepreneurs ranked the top 3 areas they expect AI to deliver the most value for their business.
Revenue growth through sales and marketing 57%
Cost reduction in operations 55%
Customer experience 49%
Product / service innovation 48%
Back-office efficiency 47%
Workforce transformation 43%
Obstacles to scaling
Among entrepreneurs whose organizations have invested in AI, entrepreneurs ranked the top 3 obstacles to scaling AI at their company
Security/compliance 51%
Integration complexity 47%
Talent/expertise 46%
Workforce resistance 43%
Data readiness 42%
Cost 39%
Legacy software 32%