Potential benefits of strategic partnerships*
Founders and CEOs are pursuing strategic partnerships for their companies with the following objectives in mind.
Access to technology (AI, data, tools, etc.) 46%
Access to customers 45%
Access to supply chains 44%
Access to talent/recruiting 42%
Access to new markets 42%
Access to specific expertise or capabilities 41%
Access to capital/funding 41%
* Entrepreneurs ranked the top 3 objectives they consider when pursuing strategic partnerships.
Potential pitfalls of strategic partnerships
While 3% of founders and CEOs don’t report major risks in their current partner ecosystem, others cite the following concerns.
Data/visibility gaps 49%
Partners moving into our space/competition 40%
Lack of control over customer experience 39%
Over-dependence on a few partners 38%
Reputational damage 36%
Misaligned incentives 30%