We believe CP companies can thrive again, and this video explores how. At its heart is a simple but urgent choice: continue defending what’s slipping away, or act boldly to rebuild relevance with the three audiences that matter – consumers, customers (retailers) and capital markets. That means restoring belief in your brands, your strategy and your ability to lead, so you can shape your future with confidence.
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Watch this video where three EY leaders experienced in consumer products strategy discuss their takeaways from the recent CAGNY 2025 conference.
CPG companies must embark on a journey to master capabilities to win the consumer and customer, and drive value. Rob Holston, EY Global and Americas Consumer Products Leader, speaks about upending old strategic frameworks. "Consumer product leaders must refocus and master the new Four P’s - portfolio, platforms, productivity, and performance.”
Discover how a leading beverage company partnered with the EY-ServiceNow Alliance to transform fragmented support systems into a unified, AI-powered experience. The transformation improved service delivery, boosted satisfaction and enabled scalable innovation.